Change in Marketing environment....

2500 years ago a Greek philosopher said, "Change is the only constant." This is as true today; only the pace of change has accelerated. Companies that fail to adapt are destroyed. Digital cameras killed Kodak, Amazon crushed Borders and iTunes drowned out HMV. Firms that fail to react quickly to changes in technology or the global economy are fallen from business lifecycle. For every company that waited too long to invest in China or plug its wares/products with current labeled technology, they slipped too quickly on a bandwagon/trend… Not every fashionable idea is sensible: ask the investors who calculating money into subprime debt, or the firms that performed energetic tasks they are now bringing back home(such as Motorola mobile). Here most firms are too slow to adapt i.e. they are devaluing them self But some firm are too quick to grip passing fads/fashion and they are penetrating in much flexible market…